Building Relationships That Last
by Lillian D. Bjorseth
The art and science of networking is simultaneously trivialized
and lauded. People dismiss its value or sing its praises. I wrote this
book for the latter group.
Section One introduces you to my definition of networking and
how networking is a sexually unbiased skill … yet the ole boy
network still exists. Read why in this online social networking age,
face-to-face encounters are still the preferred way to start
Section Two, the longest and among the most important, shares
what to do before the event. Spend pleasurable and valuable
time as you DISCover your networking strengths and
limitations and how to adapt and flex to build better relationships.
You’ll benefit immensely from the valuable tips and techniques
as you learn more about you.
Then it’s on to how to polish what you say before you speak as
you learn the art of impression management. Influence the 10 things
people decide about you within 10 seconds of seeing you by
knowing what appearance and behavior “say.”
Take time to create a relationship-building plan so that when
it’s trout you are seeking, you won’t be fishing in a catfish pond.
Determine your business focus and unique offering and define
your target markets and where to find them … whether you are
self or corporately employed. This will help you decide what
organizations to join for maximum return.
Craft an effective Verbal Business Card – a tool I created – so
that you will inform, intrigue and inspire others to want to learn
more about you. Create more meaningful conversations that make
you memorable long after the event is over. You will also pick up
many printed business card tips.
Section Three equips you with all the techniques and information
you need to successfully navigate and work the event. My “10-Minute Rule to Work an Event” will help you easily and
sensibly move from icebreakers through conversational endings
to increase your comfort level and success.
Section Four prepares you for the final step in the relationship-building
process: how to follow up. I mix traditional with Web 2.0
methods and tools. The key is that you do it!
Thank you for your interest in my networking and communication skills products!
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