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Lillian Bjorseth

 

Create an Effective Verbal Business Card

Overview

It’s the bait on the hook that helps you reel people in! And everyone from CEOs to emerging entrepreneurs has difficulty crafting it. It succinctly shares with others the benefits of doing business with you … in a few sentences. And, that’s all the time you have to grab people’s attention in a professional, polished manner. This interactive workshop helps you develop your benefit-laden, informative Verbal Business Card (think of it as the front end of your elevator pitch) and so much more! You also will learn how to develop your top-of-the-mind positioning statement along with powerful delivery tips. Participants call this workshop based on a concept created by Lillian: "Awesome!" "Absolutely Excellent!" "A Must for Business People Everywhere!"

Participants Will Learn to

  • Find your U.O. (Unique Offering).
  • Turn your business’s features into benefits.
  • Craft a few effective, benefit-laden introductory sentences.
  • Elicit the one question your verbal business card needs to ask.
  • Develop your top-of-the-mind positioning statement, the key to your marketing plan.
  • Receive feedback from your peers.
  • Deliver a powerful message confidently.
  • Give a strong, congruous handshake.

“The Verbal Business Card is a brilliant concept! It’s your selling tool for your abilities.”

Kim Ervin, executive director
Human Resources, Heartland Food Corp.

Who Should Attend

CEOs, sales people, engineers, accountants, attorneys, entrepreneurs, corporate employees, direct sales organizations and others who want their first words to have more impact and salability

About the Presenter

Lillian D. Bjorseth helps you build a new kind of wealth - social capital - by honing your business networking and communication skills. Among the networking tools she teaches you is the Verbal Business Card, her own creation. The Chicago Tribune calls her "a networking expert” and the Association Forum of Chicagoland calls her “the business networking authority.” She’s the author of Breakthrough Networking: Building Relationships That Last (third edition), 52 Ways to Break the Ice & Target Your Market and the Nothing Happens Until We Communicate CD and workbook series. She’s networked corporately in the hallowed halls and the trenches and worked the entrepreneurial battlefield. She knows what it takes professionally to be successful. Contact Lillian to schedule your presentation!

©2016. Duoforce Enterprises, Inc. Lisle IL

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