Confidence is shown through your erect posture, strong handshakes, credible eye contact, positive leadership, standing up for yourself and the right clothing and words for the occasion.
Egotism is manifested through a need to dominate through body language and words; i.e. the “bigger fish” syndrome. No matter what you say to egoists, they have done it bigger and better, and they can’t wait to tell you about it! They are more interested in monolog than dialog.
So how do business people gain and exhibit the needed confidence without going overboard? How do you “toot you own horn” and still keep others interested and involved?
You learn how to promote yourself and/or business in a professional manner. While the methods may vary slightly, the principles apply equally well to entrepreneurs and corporate employees.
The process begins with a thorough knowledge of yourself including the focus of your business or job. Plus you know how you do it differently. That’s a must for people in transition. For entrepreneurs, it is the core of their marketing strategy. Corporate employees use it in their career planning process.
Plus you need to focus on how others benefit from what you do. Successful people learn early that others are not interested so much in what you do as in how they or others in their company or network can benefit from what you do.
Then you move on to establishing your top-of-the-mind positioning statement: When people think of (blank), they think of (fill in your name). That first blank is all-important. You complete it with a business/job function/service or product that is commonly known, i.e. stay away from good customer service, reliability, etc. These words are a useless promotional tool if people don’t know what business you are in!
Your marketing efforts, which may include advertising, your behavior and appearance, online presence, direct mail, email signature, networking, ezines, media articles and interviews, publicity, promotion and more, all need to emanate from your positioning statement. Think of it as the center of your business universe, and all your marketing efforts are spokes from that wheel.
As a speaker, trainer, coach, consultant and author, I have helped tens of thousands of people nationwide from executives to administrate professionals enhance their confidence and increase their business and career success. How’s your confidence level?